Made in Italy

Objective - Our aim with this project was to research what impact the Made in Italy concept and Italian fashion had on the rest of the world.

Research - Our research consisted of studying prestigious fashion magazines, such as Vogue, as well as looking into the history of the textiles industry in Italy, focusing mainly on the leather industry. We also examined the personal histories of four different fashion houses that were part of the Made in Italy franchise. This concept, we discovered, is used as a guarantee of quality and originality within the global market. The houses that we researched were Dolce and Gabbana, Gucci, Valentino and Alviero Martini. Each of the designers are supporters of the Made in Italy concept, and we researched how this had helped guarantee their success and prestige.

Hypothesis - Our hypothesis was that, due to the protection from Made in Italy and their own originality, each fashion designer had had an enormous impact on world fashion, and had each, at separate times, been the start of a new trend both in fashion styles and methods of manufacture.

Conclusion - In conclusion, we discovered that, through the Made in Italy concept, each fashion house had a guarantee of prestige and quality that has allowed them to influence both high and high street fashion for many years.